Company
We don’t take briefs. We take bets.
Alloy is a product studio that identifies gaps in the Shopify platform, funds the R&D to fill them, and ships public solutions on the Shopify App Store.
No client work. No SOWs. No feature requests from a single buyer.
What we are
- +A product studio that builds for the Shopify App Store
- +Self-funded R&D — we bet on problems we believe in
- +Public solutions, available to every merchant on the App Store
- +Built to the standard we’d want if we ran the storefront ourselves
- +Long-term ownership — we build it, ship it, and maintain it
What we’re not
- –Not an agency — we don’t take client work or respond to briefs
- –Not a custom builder — we don’t build to spec or accept feature requests
- –Not a services business — no SOWs, no retainers, no billable hours
- –Not a one-off engagement that ships and disappears
- –Not beholden to any single buyer’s roadmap
Our process
How we build.
Every product follows the same discipline. We validate the problem before we write a line of code, build against real data, and only ship when it meets our release bar.
Spot the signal
Merchant patterns, platform limitations we hit ourselves, gaps flagged by Shopify. When the same problem surfaces from multiple directions, it moves to investigation.
Scope & validate
Structured discovery against real merchant environments. API feasibility, success criteria, production data scrutiny. If it doesn’t survive, it doesn’t progress.
Build & stress-test
MVP built against real data in isolated environments. Stress-tested edge cases, iterated until release bar. If it doesn’t hold under real conditions, it stays in the lab.
Private beta
Controlled merchant rollout. Instrumented for performance, reliability, and adoption. Infrastructure hardened for production SLAs.
Public release
Shipped to the Shopify App Store. We own the full lifecycle — development, infrastructure, support — for as long as merchants rely on it.
Solutions
What we’ve shipped so far.
Flux
Private betaEnvironment management for Shopify. Snapshot state, diff changes, review, deploy, and roll back — across every storefront in your fleet.
Forge Series
Coming soonSDK-first solutions that handle the heavy lifting so developers can focus on building. Alloy manages the infrastructure and Shopify API complexity.
Team
Founded by engineers.
Deep backgrounds in enterprise commerce, platform architecture, and offensive security. We’ve built and operated Shopify storefronts at scale — and we know exactly where the platform falls short.
MEL
Melbourne, AU
No offices. No meetings that could be PRs.
How we think
Ship the product, not the pitch
We don’t sell futures. If it’s not built, tested, and running in production, it doesn’t exist.
Enterprise mindset, startup speed
Pod-per-tenant isolation, RBAC, audit trails — baked into every solution from day one.
Own the outcome
We build it, ship it, and maintain it. No handoffs. If it breaks, it’s our problem.
Prove it with data
164 live test scenarios. Every deploy validated against production conditions before it ships.
Have a problem worth solving?
We review every submission. If the idea has product-market fit and we can build something exceptional, we’ll reach out.