The gap we kept seeing

Every enterprise Shopify team we've worked with hits the same wall. Shopify is an exceptional commerce platform — but when you're operating dozens of storefronts across regions, the tooling gaps start compounding.

No staging environments. No change management. No way to review what changed before it goes live. Teams fill these gaps with spreadsheets, manual exports, and custom scripts that break every time Shopify updates their API.

Why we built Alloy

Alloy is a product studio that identifies gaps in the Shopify platform, funds the R&D to fill them, and ships public solutions on the Shopify App Store.

We're not an agency. We don't take client work. We don't build to spec. We find problems worth solving, fund the build ourselves, and ship products that serve the market.

Our first solution: Flux

Flux brings environment management to Shopify. Snapshot state, diff changes, review deployments, and roll back — across every storefront in your fleet.

It's the change management layer that Shopify doesn't ship out of the box. And it's built on our Bulkhead architecture, which provides pod-per-tenant isolation so your data never shares resources with another organisation.

Flux is currently in private beta. If you're running Shopify Plus or Enterprise at scale, get in touch.

What's next: The Forge Series

We're also building the Forge Series — a collection of SDK-first solutions that handle the heavy lifting so developers can focus on building. Alloy manages the infrastructure and Shopify API complexity.

More on that soon.

Built by engineers, for engineers

We come from deep backgrounds in enterprise commerce, platform architecture, and security. We've built and operated Shopify storefronts at scale — and we know exactly where the platform falls short.

Based in Melbourne, Australia.

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If you have a problem worth solving, submit an idea. We review every submission.