Flux — now in private beta

Enterprise Shopify, strengthened.

Purpose-built solutions for teams who've outgrown what Shopify ships out of the box.

Built for teams running

Shopify PlusShopify Enterprise

What is Alloy?

A product studio for the Shopify ecosystem.

We identify gaps in the Shopify platform, fund the R&D to fill them, and ship public solutions on the Shopify App Store. No client work, no SOWs. Products that serve the whole market.

About Alloy
01

Find the gap

Platform limitations that keep showing up across merchants at scale. Patterns, not anecdotes.

02

Fund the build

Self-funded R&D. We bet on problems we believe in, not feature requests from a single buyer.

03

Ship & maintain

First-party products on the Shopify App Store. We own the full lifecycle — for as long as merchants rely on it.

Private beta

Change management for Shopify.

Snapshot state, diff changes, get team sign-off, and deploy with confidence — across every storefront in your fleet.

Snapshots

Point-in-time capture across 13 object types

Diffs

See exactly what changed before it goes live

Reviews

Team approval workflows for every release

Deploys

Layered rollout with instant rollback

flux
$ flux snapshot staging
Captured 847 resources across 13 object types
$ flux diff staging production
6 resources changed
~ product/winter-jacket — price updated
+ collection/spring-2026 — created
+ metafield/shipping-tier — added
3 more changes…
$ flux deploy rel_v2.4 --target production
Deployed in 4 layers · rollback ready · 0 errors

13

Object types

managed by Flux

164

Test scenarios

run against live APIs

0

Shared databases

pod-per-tenant isolation

256

Bit encryption

AES-GCM at rest

What’s next

More solutions, same philosophy.

Flux is our first product. The Forge Series is what comes next — and we build every solution for the same audience.

Forge Series

Coming soon

Focused solutions that expose SDKs. Alloy manages the infrastructure and Shopify API complexity so developers can focus on building.

storefront.js
// Set a customer preference
FieldForge.set('custom', 'preference', 'dark-mode')
// Batch update with validation
FieldForge.setMany({
'custom.preference': 'dark-mode',
'custom.size': 'large'
})

Ready to see it?

Ship with
confidence.

Enterprise Shopify solutions, available on the App Store.